When the South Australian Government chose to change the way people use plastic bags, Drake Supermarkets had to act fast. With 4,300 staff to train, it was decided the best way was via a training video.
The program was called 'It's in the Bag' and was shot on location at a Drake Supermarket and edited and completed in a very short time frame. The program was also called upon, in an adjusted form, by all Foodland stores and IGA stores within South Australia.