Solomons Flooring engaged Simon Malcolm to create a DVD that would assist in marketing the availability of their Franchises on a National level.
We wrote the program with Chris Taylor, General Manager, Solomons Flooring SA and then went on to shoot it in various locations. Throughout the edit and final processes we involved Chris Taylor to give plenty of opportunity for him to monitor the emerging outcome.
Since it's completion and 'thumbs up' approval by the Solomons Flooring team, the DVD has proven to be instrumental in increasing sales of Solomons Franchises nationally.
This project cost about $12,000 and was money well spent, translating into just over $800,000 in sales. The even more exciting thing is that this DVD continues to do it's work, bringing ever increasing returns to our client.